From the bahus to a 20-year leap in one day to the love triangles; our highly regressive households. This is what Ekta Kapoor has done in the past decade. The daughter of our former legendary actor; Jeetendra. Till date, she’s the youngest most successful business woman across India.
I do no count myself in her fan list. I hate the fact that the life shown in these serials is surreal. The dawn of the day starts with the daughter-in-law humming bhajans and a feet-touching exercise. The breakfast table is decorated as a center-piece on a wedding reception – and mind you, this is an everyday day task. The rest of the day is spent showcasing the culinary marvels in the kitchen followed by some gossiping and bitching. There’s always a vamp who entangles a love story with the eldest son/daughter of the household; in the hope of taking over the so-called-some-100crore-property. Three generations will go by but ‘Baa’ apparently survives each generation. Wonder what tonic she’s been taking? Almost every episode has one function or wedding or festival. The bahu of the clan is portrayed as a sacrificial lamb. Be it early morning or late at night, the makeup never gets tarnished. Not to mention the diamond jewelries/trendy hairstyles/lavish sari’s/and an absolutely dirtless villa. With the obvious not seen by the fabricated artist in these dumbfounded serial, the viewer’s blood pressure rises to a point where they literally want to crush Ekta and her team into pieces. In today’s day and age, where do you derive such cordiality in a household? Such is the insidious blandishment of Ekta’s serials.
Ditto like Google, Kapoor has the entire Indian domiciliary in her palm. Infact, not just India, even the neighbouring countries are ambushed in the charisma of our television serials. Another major factor is that 70 percent of the publicity is done via serials in this modern age. Be it a movie, a product, a designer, a song, everything is commercialized in today’s world.
One can rattle on all day on this cunning topic however; one must also not forget the good deed hidden in such business. With the way poverty level is growing in our country, Ekta has done a colossal business by bestowing a role [or a job, if we may call it] to hundreds and hundreds of people out there. No wonder all these serial actors consider Ekta as their Guru. Despite the fact, Ekta is on everyone’s hit list, I still think she’s the most felicitous person in our country. She surely has done wonders to the television industry. Its no more called a ‘chota parda’!